Five questions to… Baroness Sue Campbell

Welcome to the forth episode of the “Five questions to…” column dedicated to IFAC 2019 speakers, while approching the event.

The same five questions will be asked to each speaker and it will be interesting to see how they will answer differently. So, stay tuned on IFAC website and its social accounts!


Five questions to… Baroness Sue Campbell

Baroness Sue Campbell was appointed Chairman of UK Sport in 2003. She began her career as a PE teacher in the early seventies, before going on to lecture in Physical Education at Loughborough and Leicester Universities until 1980. In 1995 she helped found the independent charity The Youth Sport Trust, which she now chairs. She was made an MBE in 1991 and a CBE in 2003 for her contribution to sport. She was an advisor to the Department of Culture, Media and Sport and Department for Education and Skills (2000-2003) and in 2008 she was appointed to the House of Lords as a Cross Bench Peer.

At IFAC 2019 she will lead the Fireside Chat on “Power of Women in the Lead”: come and listen to her in Loughborough!

1) Let’s go back to your early years: how did you become passionate about sport and what was your path to becoming an expert coach?

I played sport with my family and friends from a very early age and was always out of doors.

I loved playing sport but it was in my first teaching job is Moss Side Manchester where I discovered the power of sport to change lives for the better in the hands of a skilled teacher or coach. That became my passion.

2) How do you develop your continuous learning?

I ask lots of questions and I am unafraid to put myself in challenging places. I learn best by doing and watching others who are good at what they do.

3) What technology do you use and how important is the use of technological equipment in your training?

Technology is a part of everyday life so it is important to find a way to make it work for you.

Group apps, data links between club and country on issues such as sports injuries, match analysis and data collection.

4) Injuries are often part of the game but some are avoidable: how do you challenge your athletes but still keep them safe?

Each player is on an individual personal programme based on data collected against standard tests which is designed to help them maximise their potential. Their physical work is managed through expert strength and conditioning coaches who monitor progress and report regularly on concerns or issues.

5) What do you do in your downtime? Do you ever relax and how?

My dogs are my recreation and relaxation. I walk for an hour every morning and night with them when my schedule permits. It is great thinking time and time to breathe.


Thanks to Baroness Sue Campbell!